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Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.