Share quick, candid moments

Get personal with text, music, stickers and more to share your daily life and interact with your community.

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Make Stories work for you

Share regularly

Post multiple Stories about an experience and update your highlights regularly with new content.

Level up

Music, GIFs and filters add instant personality.

Build anticipation

Promote any moment using the countdown sticker.

A woman looks down at camera wearing striking makeup. An Intagram poll sits over the image.

Use stickers, questions, a poll or a quiz to keep fans engaged.

Instagram Creator @colormycourtney, wearing colorful looks.

More color, more engagement with @colormecourtney

Queen of color, Courtney Quinn uses vibrant shades in Stories to capture fans’ attention.


How can I control who can reply to my Stories?

You can control who's able to reply to your story. It’s possible in a few taps.

How can I make Stories highlights work for my brand?

Use the highlight tool in Stories to help show viewers what they’re really wanting to see.

How can I find out how many likes, comments, shares and saves my Story got?

Simply tap your profile picture at the top of your Feed or Profile, then swipe up on your Story image or video.