Creators 
CREATE ENGAGING CONTENT
Creative expression, powerful connections
Create content that captivates. Unlock your creative potential, tap into data-driven insights, and engage directly with your followers for success.
WHAT’S NEW
Stay ahead with our latest features
Try out content with trial reels
Share reels with non-followers first to see what performs best, before deciding to share with your followers.
New text tools
Improvements to our creative tools to give you more ways to express yourself and make your content your own.
Multiple audio tracks on Reels
Add up to 20 tracks to a single reel and visually align audio with elements like text, stickers, and clips while you’re editing in the app.
EXPLORE YOUR CREATIVITY
Try something new with trial reels
Note: You must have a professional account to use trial reels. Select creators without a professional account may have access to trial reels as part of ongoing testing.
Flex your creativity
With Instagram's creative tools at your fingertips, you have the power to create content that inspires, educates, or entertains your audience in your own way.
FLEX YOUR CREATIVITY
Mix it up
Showcase your genius through a variety of creative formats and effects.
FLEX YOUR CREATIVITY
Create reels!
(Source: Instagram data, April 2024)
FLEX YOUR CREATIVITY
Don’t forget the basics
Use fundamental storytelling techniques to connect with your audience.
Use data to your advantage
Take the guesswork out of your content strategy by leveraging Instagram's analytics tools to better understand your audience and create content that resonates with your audience.
USE DATA TO YOUR ADVANTAGE
Get to know the tools at your disposal.
We offer a few ways to help you understand how your content is performing.
USE DATA TO YOUR ADVANTAGE
See what resonates with your audience
Make more informed content decisions by understanding past performance.
Nurture Connections
Empower your followers to share their thoughts and perspectives so you can get valuable feedback while also building stronger connections within your community.