CREATE ENGAGING CONTENT

Creative expression, powerful connections

Create content that captivates. Unlock your creative potential, tap into data-driven insights, and engage directly with your followers for success.

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Consistently posting engaging content is crucial for keeping your audience interested, and we’ve got tools and tips to help you succeed. ‘Engagement’ on Instagram refers to how many people interact with your content, such as likes, comments, saves, shares and replies. Leverage these tools and tips to create content that is engaging.
WHAT’S NEW

Stay ahead with our latest features

Try out content with trial reels

Share reels with non-followers first to see what performs best, before deciding to share with your followers.

New text tools

Improvements to our creative tools to give you more ways to express yourself and make your content your own.

Multiple audio tracks on Reels

Add up to 20 tracks to a single reel and visually align audio with elements like text, stickers, and clips while you’re editing in the app.

EXPLORE YOUR CREATIVITY

Try something new with trial reels

Trial reels allow you to try out content and share reels with non-followers at first. And if you like how a trial reel performs, you can then share it with your followers to enjoy.

Note: You must have a professional account to use trial reels. Select creators without a professional account may have access to trial reels as part of ongoing testing.

Flex your creativity

With Instagram's creative tools at your fingertips, you have the power to create content that inspires, educates, or entertains your audience in your own way.

FLEX YOUR CREATIVITY

Mix it up

Showcase your genius through a variety of creative formats and effects.

FLEX YOUR CREATIVITY

Create reels!

Reels are entertaining: Reels makes up around 50% of time spent on Instagram.

(Source: Instagram data, April 2024)

FLEX YOUR CREATIVITY

Don’t forget the basics

Use fundamental storytelling techniques to connect with your audience.

Use data to your advantage

Take the guesswork out of your content strategy by leveraging Instagram's analytics tools to better understand your audience and create content that resonates with your audience.

USE DATA TO YOUR ADVANTAGE

Get to know the tools at your disposal.

We offer a few ways to help you understand how your content is performing.

USE DATA TO YOUR ADVANTAGE

See what resonates with your audience

Make more informed content decisions by understanding past performance.

Nurture Connections

Empower your followers to share their thoughts and perspectives so you can get valuable feedback while also building stronger connections within your community.