Creators 
THERE’S NO RIGHT WAY ON REELS
Explore, experiment, collaborate and create on repeat
Reels is the best place to grow creatively, grow your community, and grow your career.
WHAT’S NEW
More ways to create reels and collaborate with our latest tools
Post a trial reel
Understand how new content performs by sharing it with non-followers first.
New text tools
Improvements to our creative tools to give you more ways to express yourself and make your content your own.
Multiple audio tracks on Reels
Add up to 20 tracks to a single reel and visually align audio with elements like text, stickers, and clips while you’re editing in the app.
Let your creativity lead the way
Maybe your content is funny, or maybe it’s educational. From sharing your best beauty secrets to showing the world your superpower, Instagram Reels has all the tools you need to create short-form videos and bring your ideas to life.
NEW FEATURES
Try out new content with trial reels
Note: You must have a professional account to use trial reels. Select creators without a professional account may have access to trial reels as part of ongoing testing.
REELS TIPS
What makes a great reel?
Relate to your audience
Create content that clicks with people. If they watch your reel and think “that’s literally me,” you’re on the right track.
Express your perspective
Showcase your personality. Share your passions. Teach people something. Or just share something that’s uniquely you.
Engage in the conversation
Put your twist on conversations of the moment. Whatever’s happening right now, people want to hear your take on it.
Let go of your fears
Remember that there’s no “right” way to create a reel. Your way is the right way. If you’re having fun, chances are your audience will too.
Surprise people
Plan a big reveal, add a punchline or end with a plot twist. Even something as small as an interesting transition may get people watching more than once.
Don’t overthink it!
If you can create stories, you can create reels. Reels is for creators of all video skill levels. Creating a reel can be as simple as adding audio to a series of photos or video clips from your camera roll!
Questions?
How to reply to a comment with a Reel?
Simply tap reply on any comment left on one of your reels and then tap the camera icon. You’ll see the comment appear as a sticker that you can use in a reel that you record or upload from your camera roll.
How do I upload high resolution reels?
Go to your settings in the Instagram app.
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Go Create
Bring your ideas to life and share them with the world.