Go deeper with your audience

Broadcast channels give you a direct line to engage with your followers and build community at scale

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Everything to know about channels

Use broadcast channels as a quick, casual way to connect directly with your followers.

Share authentic content and behind-the-scenes moments through versatile formats like text, video and voice - you can even invite another creator to chat live in your channel!

Engage your fans through polls and question prompts to crowdsource feedback or ideas.

Build community by connecting your engaged fans in a shared real-time space.


Getting started with channels

Share voice notes

Say “good morning” or sing a tune; voice notes are an easy way to add a personal touch

Share your channel

Once you create a channel, share to your stories and pin to your profile to make it easy for all your followers to join.

Personalize your channel

Give your channel a descriptive title, add a welcome message, and set your intention for the channel.

Collaborate with others

Collaborators can message and moderate, but they can’t modify any channel settings.

Use interactive features

Get real-time feedback from your audience through interactive features like polls and question cards.

Direct line to different audiences

You can create more than one channel to talk to different groups within your follower audience or cover new topics.

How to get started with broadcast channels

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Karen created her “Creator Chat” Broadcast Channel to share in-depth tips and updates for aspiring part-time, or full-time creators.


How do I create a broadcast channel?

How do I join a broadcast channel

What if I have more questions about privacy and safety in Instagram channels?