START A BROADCAST CHANNEL

Go deeper with your audience

Broadcast channels give you a direct line to engage with your followers and build community at scale

Image of Creator playing basketball
Something Went Wrong
We're having trouble playing this video.
FIND OUT MORE

Everything to know about channels

Use broadcast channels as a quick, casual way to connect directly with your followers.

Share authentic content and behind-the-scenes moments through versatile formats like text, video and voice - you can even invite another creator to chat live in your channel!

Engage your fans through polls and question prompts to crowdsource feedback or ideas.

Build community by connecting your engaged fans in a shared real-time space.

CHANNEL TIPS

Getting started with channels

Share voice notes

Say “good morning” or sing a tune; voice notes are an easy way to add a personal touch

Share your channel

Once you create a channel, share to your stories and pin to your profile to make it easy for all your followers to join.

Personalize your channel

Give your channel a descriptive title, add a welcome message, and set your intention for the channel.

Collaborate with others

Collaborators can message and moderate, but they can’t modify any channel settings.

Use interactive features

Connect in real time through interactive features like polls, replies and prompts.

Direct line to different audiences

You can create more than one channel to talk to different groups within your follower audience or cover new topics. Use insights to see what content resonates with your different audiences.

How to get started with broadcast channels

NEW FEATURES

More ways to connect

Creators and their fans exchange over 1.5 billion messages on broadcast channels every month. Now there are even more ways to interact, co-create and collab.

Image of @karenxcheng
CREATOR SPOTLIGHT

@karenxcheng

Karen created her “Creator Chat” Broadcast Channel to share in-depth tips and updates for aspiring part-time, or full-time creators.

Questions?

How do I create a broadcast channel?

How do I join a broadcast channel

What if I have more questions about privacy and safety in Instagram channels?