EARN WITH BRANDED CONTENT
Partner with brands. Get paid.
Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.
Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships
How to get started with branded content
BRANDED CONTENT TIPS
Sharpen your branded content game
Just do you
Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.
Own your partnerships
When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.
Create mobile-friendly content
Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.
Prohibited and restricted categories
Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.
Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.
Always disclose paid partnerships
If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.
EARN LIKE A PRO
How to earn with branded content
Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.
Find more ways to earn.
The golden rules of brand deals according to @chazsmith
Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.
What if my business partner doesn't appear in search results when I try to add them as a brand partner?
Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.
Do I need to use the Paid Partnership label for things like free trips or gifted product?
Yes, anything received from business partners counts, whether it be money or otherwise.
How can I enable brands to promote my posts?
You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.