EARN WITH BONUSES
Make reels and get paid.
Check out bonuses: new opportunities for you to earn money directly from Instagram.
EARN LIKE A PRO
Everything to know about bonuses
Bonuses are opportunities for you to earn money based on your reels. The Reels Play bonus, for example, awards you for plays on your reels, up to a certain maximum over a period of time. Some creators have earned up to USD 35,000 in a single month!
On your professional dashboard, you can see the bonus maximum, plays counted towards the bonus, and dates of the bonus on Instagram so you can track your progress towards a payout.
GET GOING
How to get started with bonuses
TIPS FOR BONUSES
Sharpen your Reels game to earn bonuses
Learn tips and tricks for reels
Go ahead and experiment with reels! Find out what works best for your and your content by staying up to date with the latest tips and tricks.
Use the Insights to see what's working
Experiment with your favourite types of reels and use Insights to understand your reach and what resonates with your audience.
Learn from other creators like you
Everyone has their own path, but you can always learn from others experimenting with reels and take what works for you. Visit Creator Lab to hear from some of our favourite creators.
Questions?
What content is eligible for bonuses?
The requirements and the details of each bonus programme may vary by participant. You'll be able to find this information when you accept each bonus programme. Branded content is currently ineligible for bonuses.
If I'm eligible, how do I set up bonuses?
You must have a professional (business or creator) profile to access the professional dashboard at the top of your profile. Scroll down to "Bonus" and follow the steps to onboard.
How do I review my earnings?
You can view all invoices once authenticated in the professional dashboard, and by going to your settings under Tools in the Instagram app.
WANT MORE?
More ways to earn on Instagram
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