EARN WITH BONUSES

Make reels and get paid.

Check out bonuses: new opportunities for you to earn money directly from Instagram.

Content creator showing off glasses and earned Bonuses in a Reel
Content creator under fluorescent light displaying their earnings in Bonuses chart
EARN LIKE A PRO

Everything to know about bonuses

Bonuses are opportunities for you to earn money based on your reels. The Reels Play bonus, for example, awards you for plays on your reels, up to a certain maximum over a period of time. Some creators have earned up to USD 35,000 in a single month!

On your professional dashboard, you can see the bonus maximum, plays counted towards the bonus, and dates of the bonus on Instagram so you can track your progress towards a payout.

BONUSES LINGO YOU SHOULD KNOW

GET GOING

How to get started with bonuses

TIPS FOR BONUSES

Sharpen your Reels game to earn bonuses

Paper with REELS icon

Learn tips and tricks for reels

Go ahead and experiment with reels! Find out what works best for your and your content by staying up to date with the latest tips and tricks.

Bar graph icon

Use the Insights to see what's working

Experiment with your favourite types of reels and use Insights to understand your reach and what resonates with your audience.

Light bulb representing a bright idea from using Creator Lab

Learn from other creators like you

Everyone has their own path, but you can always learn from others experimenting with reels and take what works for you. Visit Creator Lab to hear from some of our favourite creators.

Questions?

What content is eligible for bonuses?

The requirements and the details of each bonus programme may vary by participant. You'll be able to find this information when you accept each bonus programme. Branded content is currently ineligible for bonuses.

If I'm eligible, how do I set up bonuses?

You must have a professional (business or creator) profile to access the professional dashboard at the top of your profile. Scroll down to "Bonus" and follow the steps to onboard.

How do I review my earnings?

You can view all invoices once authenticated in the professional dashboard, and by going to your settings under Tools in the Instagram app.

WANT MORE?

More ways to earn on Instagram