Post. Tag. Sell. It's never been easier.

If you have products or merchandise to sell, you can sell on Instagram. Reach new customers and make it easy for people to shop photos and videos wherever they spend time on Instagram.

A creator shows off rainbow earrings in one image.

How to get started with shopping


More ways for your products to get discovered by new audiences

Product Tags in Reels

You can now tag products in Reels so your audience can shop while watching entertaining short-form content.

Tag Collections in Stories

Add shopping stickers to your Stories by selecting the shopping sticker from the sticker tray. You can feature a whole collection, a shop, or specific products from your catalog.


Sharpen Your Selling Game

Make it official: Let fans know they can buy from your profile

With the launch of your shop, make sure you let fans know you’re open for business.

Start tagging: Make all content shoppable

Tag products on any Instagram surface. When a fan taps, they’re taken to the product detail page, where they can buy..

Get organized: Make your shop engaging

Make your products more inviting to browse by creating interesting product detail pages and by organizing them into collections.

Be a tease: Drive anticipation

Product launches that are pre-promoted are more likely to succeed. Use the countdown sticker in Stories to tease merch drops or back-in-stock items.

Reach further: Invite others to tag

Tap into new audiences by enabling other creators, industry professionals and publications to tag your products through Preferred Shopping Permissions (available with checkout only).

Want more?

Visit the shopping hub for even more inspo.

Nikita Dragun poses with makeup and a pink wig.

@nikitadragun changes the beauty game

Nikita Dragun launched her new DragunFire Color Corrector on Instagram with a Live Shopping experience. 43K fans tuned in to shop her look in real time, with 5K products added to shopping bags.


How do I tag products?

Shopping tags can be added to Instagram Reels, Stories, image and video posts.

How do I link my creator account to an existing shop profile?

Use Shopping Partner Permissions to link a business account to your creator account. This will display a “View Shop” button on your profile and allow you to tag products on behalf of the shop.


More ways to earn on Instagram