Post. Tag. Sell. It's never been easier.

Reach new customers and make it easy for people to shop photos and videos wherever they spend time on Instagram.

A creator shows off rainbow earrings in one image.
An Instagram story of a man holding up his hand is overlaid with Instagram Shopping's user interface.

Get your products discovered with shopping

If you have a product to sell, you can broaden your reach by selling on Instagram. Opening your shop is easy, and to understand how your products are performing, simply visit your Insights.


How to get started with shopping


Sharpen Your Selling Game

Make it official: Let fans know they can buy from your profile

With the launch of your shop, make sure you let fans know you’re open for business.

Start tagging: Make all content shoppable

Tag products on any Instagram surface. When a fan taps, they’re taken to the product detail page, where they can buy..

Get organized: Make your shop engaging

Make your products more inviting to browse by creating interesting product detail pages and by organizing them into collections.

Be a tease: Drive anticipation

Product launches that are pre-promoted are more likely to succeed. Use the countdown sticker in Stories to tease merch drops or back-in-stock items.

Reach further: Invite others to tag

Tap into new audiences by enabling other creators, industry professionals and publications to tag your products through Shopping from creators (available with checkout only).

Want more?

Visit the shopping hub for even more inspo.

Nikita Dragun poses with makeup and a pink wig.

@nikitadragun changes the beauty game

Nikita Dragun launched her new DragunFire Color Corrector on Instagram with a Live Shopping experience. 43K fans tuned in to shop her look in real time, with 5K products added to shopping bags.


How do I tag products?

You’ll find all the details in step 7 of our step-by-step guide.

How can I access checkout?

There are a number of steps, we’ll walk you through them.

How can I enable Shopping for Creators?

There’s a few boxes to tick, we’ve mapped it out to make it easy for you.


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