Go live and get paid.

When you go live with badges, viewers can buy badges to support you and get extra recognition, while you earn money from content that you're already creating.

Image of creator @rubenwan holding a white guitar in a black T-shirt.

Everything to know about earning badges

When viewers purchase badges, you'll see heart(s) next to their usernames. You can also see the total number of badges purchased and your total earnings along, with progress on any goals you set. To see more in-depth earnings, tap "View" during your Live. To see your total badge count, head to "Badges" in your professional dashboard at any time after your Live has ended.

Viewers can purchase multiple badges during your Live in USD 0.99, USD 1.99 and USD 4.99 increments – remember to recognise badge purchasers.

Find more ways to earn.

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Charlee Atkins working out and smiling at the camera.

Badges help @charleeatkins do even more

Fitness creator, Charlee Atkins, turned an outpouring of support on her live videos into another way for her viewers to give back with badges.


Sharpen your badges game

Badges follow the same rules as Live

If you've mastered making live videos, you can master badges. If you're going to turn badges on and need a refresher, visit the Live page.

Involve your supporters

Ask your supporters what they want to see in stories before you go live. During your Live, you can see who's purchased a badge so that you can engage with your supporters.

Let viewers know that badges are enabled

As viewers tune in at different times, remind them that badges are enabled at the beginning, middle and end of your live video.

Thank your supporters

Remember to thank your supporters with shout-outs during your Live, and afterwards, by using the "thank you" sticker in Stories.

Share badges goals

Sharing a goal for your Live and pinning it as a comment can help viewers feel more involved in your work and encourage them to purchase badges.

Recognise supporters

Instagram will send you a reminder every time supporters buy badges or you hit a milestone – consider giving your supporters an individual shout-out if they've bought one or more badges, or a collective shout-out when you hit a milestone.


How to get started with badges


How many badges can supporters purchase?

They can buy as many badges as they like, for up to USD 250 per live video.

When can I expect my first payslip from badges in Live?

Once you've earned at least USD 100, you'll get paid. Then depending on your bank, payments can take between 1-7 working days to arrive.

Is there a transaction fee when you buy a badge?

Google and Apple deduct 30% of all in-app purchases in fees. Currently, Instagram receives no portion of the fees.


More ways to earn on Instagram

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