The bright, colourful videos that Sierra Ann (@sisiiuwu) posts on Instagram cover a little bit of everything – from body positivity to her love of fashion to life at home with her husband. Her audience is drawn to both her sense of humour as well as the thoughtful point of view that she brings to her content. As an avid Reels creator based in Alabama, she's been part of the Reels Play bonus programme since August 2021, and she says that making reels has "played a huge role" in growing her following – and is another way to make money off the content that she loves to make.

"I'm already doing videos that I love – I might as well get monetised for it", says Sierra, who set up Reels Play after it popped up on her Instagram feed. "I really liked it, it was an easy process. I thought it was too easy or too good to be true at first."

In fact, Sierra made money off her very first reel with Reels Play, and values the programme for the earnings that it provides. That being said, she advises fellow creators not to focus too much on the money: "Keep creating what you love and, eventually, maybe the money will match with it." Here, she shares her tips for Reels Play specifically:

Stay consistent. "Just because you post one reel, it's not going to make you as much [money] as if you were posting consistently", Sierra says. She tries to post at least one reel a day. If you don't know what to post, try replying to comments with a reel.