EXPRESS YOURSELF
Building a content strategy
feat. @lauriseirl, @deepica, @kali.ledger, @presidentkennedy, @plantkween, @carolinagelen
You have something to say. But how do you deliver it? That's where content strategy comes in. Here, we discuss tips to help you find the right blend of content and stay organised, so you can keep up without losing your vision.
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Key takeaways
Break content into categories and decide how they mix best.
Pick the metrics that fit your goals and test against them.
Scale by translating your content across different formats.
Plan ahead, but stay flexible and have extra content ready.