UNDERSTANDING INSTAGRAM INSIGHTS
Own your insights, own your growth
We want to make sure every creator has the tools they need to grow. It starts with knowing your audience and how to reach them — and Instagram Insights can help you do just that.
PUTTING OUR TOOLS TO WORK
Keep up with Instagram updates, so you can keep up with your audience
We’re always evolving and so are you. Here are a few resources to help expand your reach along the way.
Hear how creators turn Insights into strategies
Account reachSeeing growth in Accounts Reached is a win-win. It means that your content is performing well, and that it's getting shown more frequently to more people. You’ll also get a look at the demographics of this audience, so you can understand who you're talking to.
Content reachFor a closer look, check out your reach by content type. It breaks down what your followers and non-followers want to see more of, and shows you what content is the most successful at getting you discovered by new people.
DEFINING YOUR STRATEGY
Perform your best, no matter the format
Learn how different features and types of content are reaching new fans, and how they can help your platform grow.