Build deeper connections. Earn recurring monthly income.

With subscriptions you can earn recurring monthly income by offering exclusive content and experiences to your most engaged followers.

Paused reel of influencer KelseyLynnCook showing her wardrobe to virtual audience

Everything you need to know about subscriptions

With Instagram subscriptions, subscribers pay a monthly fee to see exclusive content highlighted with a unique purple ring. They also get a subscriber badge next to their name so they can stand out in the comments and DMs. All at a price point that you set within the same platform where you interact with them already.

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All of the ways to engage with subscriptions


Sharpen your Subscriptions game

Work out what makes you unique

Your fans love you for a reason, so focus on ideas that are uniquely you and can't easily be found elsewhere.

Recognise your subscribers

Show your subscribers some love! Reply to your subscriber comments when you see them, shout out new subscribers or do a weekly welcome for new subscribers in your lives.

Consistency is key

Make sure that you're offering a regularly scheduled cadence of exclusive content on a predictable schedule so subscribers know when to join and can plan ahead and don't miss out.

Be transparent

Explain up front what sort of things you plan to work on and how often they can be expected. Be clear about what you are creating, and make sure that you over communicate with your subscribers if you decide to change things around.

Build together

Talk about your creative process, show your subscribers work-in-progress ideas, ask for their feedback on projects and offer them the chance to feel closer to you as you're making content.

Do something special

Surprise your subscribers with a guest in your exclusive live or invite your most loyal subscribers to join you in a live room. Making your subscribers feel valued will encourage them to stick around.

Influencer Alizakelly waving at her subscribed audience

Subscriptions let @alizakelly connect even more deeply with her fans

Astrologer and author Aliza Kelly has built a community with her subscribers by building real relationships and creating impactful content for her most engaged audience.

"It feels like there is a genuine connection that's being fortified. It's something that I am designing and creating with my subscribers in real time."


How to get started with subscriptions


How will I get paid for my subscriptions?

Creators should expect to see their payouts for subscriptions on the 21st of the following month. This will align subscription payouts with all other User Pay product payouts.

For example, payouts for earnings in the month of March will be paid out on 21 April.

Is this product the same as Facebook Subscriptions?

While the Instagram and Facebook products currently offer some similar features (for example, subscriber lives), each platform separately offers unique features.

Can I change the price of my subscriptions after I’ve set it up?

You can change the price of your subscription and more within the subscriptions settings menu.


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