Creators 
SAVE TIME CREATING
Fast and efficient tools for all of your content ideas
The work that you do as a creator shouldn't feel like a chore. Our tools are designed to make it easier for you to edit, plan and create content for Instagram, so you can focus on whatever matters most to you.
WHAT'S NEW
Stay ahead with our latest features
Make great videos with Edits
Easy ways to track your ideas, powerful editing tools and insights to optimise your content.
Save time editing
Use new tools such as undo/redo and scale, crop and rotate.
Drafts improvements
A streamlined view of your saved drafts makes it easier to edit your in-progress reels.
Make great videos with Edits
Easily turn your ideas into videos straight from your phone.
All of the tools that you need in one app
- Keep track of ideas that you're excited by until you're ready to create
- Use high-quality camera with built-in green screen, teleprompter and export in 4K with no watermark
- Arrange and adjust clips with precision, then style your content with lots of fonts and animations
- Easily remove background and track objects. Restyle and animate your content with AI tools
- Use data-driven insights to level up your content strategy
Work smarter, not harder
Analytics and content management tools on Instagram make it easier for you to know what's performing well so that you can create more of it.
Create content that you're excited about, faster
With Instagram's creative tools, you can speed up your content creation without sacrificing quality or style.
Translate your reels to connect with global audiences
Meta AI helps you reach and connect with more people around the world by automatically translating, dubbing and lip syncing your reels with just the tap of a button.
- Grow a global audience: Translations are now available in English, Spanish, Hindi and Portuguese – allowing you to reach some of the biggest audiences on Reels, with more languages coming soon.
- Sound like yourself: The tool preserves your voice and tone, so your content sounds like you, with optional lip syncing to match your mouth's movements for a more natural viewing experience.
- Get free, easy access: It takes just one tap before sharing your reel. You can select which languages to translate, choose to review translations before posting and turn the feature on or off at any time.
Best practices when translating with Meta AI:
- Face forwards, speak clearly and avoid covering your mouth for translation to work best.
- For now, translate reels with only one speaker. Soon, you'll be able to translate reels that have multiple speakers.
- Minimise excessive background noise or music. If you want music in your reel, you should add it through Instagram's audio library.
- Stay consistent. Remember that you are building a new audience in a new language. Give them time to get to know you and your content.
