SHOW YOUR HIGHLIGHTS IN YOUR PROFILE

Introduce yourself and share your favorite moments

Your Profile and Feed are where fans get to know you through your best moments.

MUST KNOWS

Make your Profile shine

Introduce yourself

Let fans get to know you. Share and keep your bio, profile picture and highlights fresh.

Do more with captions

Inspire, add humor and elevate your post with your brand personality.

Keep the conversation going

Stay active in comments, engage and show your community that you care and are listening.

PROFILE SCHOOL: NOW IN SESSION

Learn the latest tips and tricks for Profile and Feed

Two fashionable friends post for a photo together. There's a add friend icon on a button below.

Pro tip: How to make your profile stand out.

3 photos of a woman wearing same green outfit, posing in front of a wall of bamboo.

Trick: Create a consistent look and feel by creating content in bulk.

Creator takes a photo of a staged scene of homemade marmalade. There's a camera icon on a button below.

Skill up: Start shooting like a pro with our easy-to-follow photography guide.

A man doing a skateboard trick over a barrel. There's a pin icon on a button at the bottom.

Pin drop: Add context and get discovered by adding a location tag to your posts.

An Instagram post of a girl smiling, holding a pretty red flower in front of her face.

Tip: Post vertical content (4:5) to maximize screen real estate.

Instagram Reels in one place: your community can access all of your Instagram Reels in one place on Profile.

Questions?

Why doesn’t Instagram go back to the chronological Feed?

Since switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.

Does feed ranking favor videos over photos?

Feed ranking provides an individually customized, dynamic experience. Our ranking system does not give preference to reels over photos, rather it predicts the content and the type of media that each user will find most valuable and relevant, reflecting various factors like: user engagement, content and viewing preferences.

If posts get a lot of reactions in the first 30 minutes are they ranked higher?

No, we can confirm this isn’t true!

EXPRESS YOURSELF

BUILD COMMUNITY

GROW LONG-TERM