Creators 
GROW LONG-TERM
Mythbusting the algorithm
feat. @lauriseirl
Time to break down the algorithm! There are a lot of myths out there. Understanding why people see – or don't see – your content will help you focus your energy on what matters, and avoid stressing about the rest.
SHOW ME EVERYTHING
Key takeaways
There isn't one algorithm. There are several, but your experience is unique.
Tags and brand partnerships won't hurt your ranking game.
Even your favourite creators have slow days. Growth isn't a straight line.
Observe how similar creators optimise for discovery.