Creators 
UNDERSTANDING INSTAGRAM INSIGHTS
Own your insights, own your growth
We want to make sure every creator has the tools they need to grow. It starts with knowing your audience and what’s resonating with them — and Instagram Insights can help you do just that.
MAKE OUR TOOLS WORK FOR YOU
Get the data you need to understand what’s working
Track your growth
Account Insights track your growth through views, engagement, followers, and more.
Content Insights gives you metrics for individual posts. This is a great way to figure out what type of content you should create more of.
Go deeper with other key features
Use the calendar tool to track your performance within a specific time frame.
Check your audience engagement to see how it differs across formats.
Get a breakdown of your views by content type — even between followers and non-followers.
Navigate your creator journey
Your Professional Dashboard lets you track your performance, access professional tools and explore educational resources — all from your profile.
Meta Business Suite gives you a way to manage your content across Facebook and Instagram from one convenient place. Post, track performance, monetize content and interact with fans.
ANALYZING YOUR IMPACT
Break down your reach, build up your audience
Viewers
Seeing growth in Viewers is a win-win. It means that your content is performing well, and that it's getting shown more frequently to more people. You can analyze the demographics of your account’s audience, so you can understand who you're reaching.
Content reach
For a closer look, check out your reach by content type. It breaks down how your content is performing with followers and non-followers, and it shows you what type of content is most successful at getting you discovered by new people.
Metrics worth paying attention to
- Shares indicate how valuable or relatable your content is, and amplify your reach to new audiences.
- Comments tell you if your content is resonating and sparking conversations.
- Follows show you're reaching new audiences who love your content and want to see more like it. You can even track follows that come from posts and reels.
