EXPLAINING RANKING AND SIGNALS
See how Instagram algorithms can work for you
We're here to unpack how our algorithms influence the content you see — and how you can use them to elevate your creator experience, too.
ADDRESSING THE RUMOR
Understand Instagram algorithms (plural)
As Instagram grew, it became difficult for people to find all the content they cared about. There was simply too much of it. So we created algorithms to show you what you want, when you want it.
But here’s a misunderstood fact: No one algorithm decides what you see, because each part of the app — Feed, Explore, Reels — has its own ranking system based on how you use it.
LEARNING FROM THE PROS
Hear from creators, like you
Take charge of what you see
While interacting with posts and profiles is a great way to start enhancing your experience, we have a few features to give you more influence over what you’re served.
Follow @Creators
For the latest news, featured profiles, and essential tips.
Go Create
Bring your ideas to life and share them with the world.