Frequently asked questions

Answers to the most commonly asked questions by creators on Instagram, all in one place.

A creator wearing a blue beanie and checking her phone.

Latest account questions

How do I get verified?

Request verification in the app and we'll review your account. Pro tip: There isn't a certain follower count or virality; each account is reviewed holistically.

What's the best time to post?

When your audience is awake and most active. Use your insights to understand their habits.

How and why should I use Instagram guides?

To help you curate and inspire your followers around a topic or theme.


How to stay safe and well on Instagram

What should I do if my account gets hacked?

First, don't panic. Then, take simple steps to secure your account. Everything you need to know is in the Help Centre.

What should I do if someone might be contemplating suicide or self harm?

If there is immediate danger, call 999. Otherwise, we've put together a list of helpful actions that you can take.

What should I do if someone is asking or threatening me to share photos or videos that I want to keep private?

This is unacceptable and you should hold them accountable. Report them to law enforcement, to Instagram and/or block them.


Your questions answered

How to reply to a comment with a reel?

Simply tap reply on any comment left on one of your reels and then tap the camera icon. You'll see the comment appear as a sticker that you can use in a reel that you record or upload from your camera roll.

How do I use sound and audio features on Reels?

You can use the text to speech and voice effect features.

Where will my video appear on Instagram?

When you share a video on Instagram, a preview of it will appear in feed. The full video will be visible from feed, your profile grid and the Profile video tab.

Who can see my videos?

The visibility of your videos depends on your account's privacy settings.

How do I remove a video preview from my profile grid?

If you previously shared a video, you can remove the preview from your profile grid. If you want to re-add the preview, you'll need to re-upload your video.

Can I answer questions from my Instagram story in a live Q&A?

Yes, you and your followers can type live Q&As from your story. We'll show you how.

Can I archive live videos?

Yes, live videos that you share on Instagram are automatically saved to your Archive, where you can access them for up to 30 days.

How do I report a live stream?

Tap the three dots next to Comment at the bottom of the broadcast, then tap Report or Report inappropriate.

How can I control who can reply to my stories?

You can control who's able to reply to your story. It's possible in a few taps.

How can I make Stories highlights work for my brand?

Use the highlight tool in Stories to help show viewers what they're really wanting to see.

How can I find out how many likes, comments, shares and saves my story got?

Simply tap your profile picture at the top of your feed or profile, then swipe up on your story image or video.

Why doesn't Instagram go back to the chronological feed?

Since switching to a ranked feed, the average post is now seen by 50% more followers than it was with the chronological model.

Does feed ranking favour videos over photos?

Your feed is customised for you, so it really depends on how you use Instagram. If you consistently watch a lot of videos, that will be reflected in your feed.

If posts get a lot of reactions in the first 30 minutes, are they ranked higher?

No, we can confirm that this isn't true!


Earning on Instagram

How do I become eligible to use monetisation and promotional tools?

You'll need to comply with a set of rules – Instagram Partner Monetisation Policies.

How do I begin selling my products?

Before you start, make sure that you're eligible. Assuming you are, read on to follow our step-by-step guide that will have you set up fast.

How do I learn more about Instagram's monetisation features?

There are too many to list here. Click below to discover them all and how you can put them into action.

Do I need to use the paid partnership label for things such as free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then, there are a few steps to follow.

How many badges can supporters purchase?

They can buy as many badges as they like, for up to USD 250 per live video.

When can I expect my first payslip from badges in Live?

Once you've earned at least USD 100, you'll get paid. Then depending on your bank, payments can take between 1-7 working days to arrive.

Is there a transaction fee when you buy a badge?

Google and Apple deduct 30% of all in-app purchases in fees. Currently, Instagram receives no portion of the fees.

How do I tag products?

Shopping tags can be added to Instagram Reels, Live, Stories, image and video posts.

Can I tag products during a Live event?

Before going live, you can tag up to 30 products or a collection to feature during your Live. You can also pin one product at a time while live to feature that product.

How do I link my creator account to an existing shop profile?

Use shopping partner permissions to link a business account to your creator account. This will display a "View Shop" button on your profile and allow you to tag products on behalf of the shop.

How does affiliate work?

Instagram affiliate creators earn a commission on sales made from product tags in feed posts and Stories, and products featured in their shop.

Where can I use affiliate tags?

Creators are able to use affiliate product tags in feed, stories, live and in their shop.

What if I'm already using another affiliate solution? Am I still able to use Instagram affiliate links?

Yes, you can use multiple affiliate networks at the same time. Pro tip: commission is paid out by the affiliate link that receives the last click.

What are shops?

Shops are a great way to editorialise and share seasonally relevant products with your audience. Learn how to create a shop, and collections within your shop, featuring your favourite products.

Which brands and products can I tag?

There are new brands being onboarded to Instagram affiliate each week. Learn how to discover their products and shops within the app.

How do I get paid?

As an Instagram affiliate creator, you'll receive your first payment once you’ve earned commissions of at least USD 30. All payments will be issued with the earnings you receive from the payout account you set up with our monetisation tools.

How will I get paid for my subscriptions?

Creators should expect to see their payouts for subscriptions on the 21st of the following month. This will align subscription payouts with all other User Pay product payouts.

For example, payouts for earnings in the month of March will be paid out on 21 April.

Is this product the same as Facebook Subscriptions?

While the Instagram and Facebook products currently offer some similar features (for example, subscriber lives), each platform separately offers unique features.

Can I change the price of my subscriptions after I’ve set it up?

You can change the price of your subscription and more within the subscriptions settings menu.


Still have questions?

See the Help Centre for more answers.