CREATE ENGAGING CONTENT

Creative expression, powerful connections

Create content that captivates. Unlock your creative potential, tap into data-driven insights and engage directly with your followers for success.

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Consistently posting engaging content is crucial for keeping your audience interested, and we've got tools and tips to help you succeed. "Engagement" on Instagram refers to how many people interact with your content, such as likes, comments, saves, shares and replies. Leverage these tools and tips to create content that is engaging.

Flex your creativity

With Instagram's creative tools at your fingertips, you have the power to create content that inspires, educates or entertains your audience in your own way.

FLEX YOUR CREATIVITY

Create reels!

Reels are entertaining: Reels makes up around 50% of time spent on Instagram.

(Source: Instagram data, April 2024)

FLEX YOUR CREATIVITY

Mix it up

Showcase your genius through a variety of creative formats and effects.

FLEX YOUR CREATIVITY

Don't forget the basics

Use fundamental storytelling techniques to connect with your audience.

Use data to your advantage

Take the guesswork out of your content strategy by leveraging Instagram's analytics tools to create content that resonates with your audience.

USE DATA TO YOUR ADVANTAGE

Get to know the tools at your disposal.

We offer a few ways to help you understand how your content is performing.

USE DATA TO YOUR ADVANTAGE

See what resonates with your audience

Make more informed content decisions by understanding past performance.

Spark genuine interactions

Empower your followers to share their thoughts and perspectives so that you can get valuable feedback while also building stronger connections within your community.