Creators 
CREATE ENGAGING CONTENT
Creative expression, powerful connections
On Instagram, you're free to share all sides of your creativity. To experiment, to try new things and to take chances on your ideas – big and small.
Engagement on Instagram refers to how many people interact with your content. Leverage these tools and best practices to create more content that gets likes, comments, saves and shares.
WHAT'S NEW
Stay ahead with our latest features
Trial reels
Share reels with non-followers first to see what performs best, before deciding to share with your followers.
Text tools
Improvements to our creative tools to give you more ways to express yourself and make your content your own.
Multiple audio tracks on Reels
Add up to 20 tracks to a single reel and visually align audio with elements, such as text, stickers and clips while you're editing in the app.
