Instagram Launches Enhanced Tags to Encourage Better Creator Crediting

By Alexis Michelle Adjei, Cameryn Boyd and Alexandra Zaoui

As creators collaborate, inspire each other and drive culture forward on Instagram, proper crediting has never been more important. This is especially crucial for marginalized and underrepresented creators and collaborators whose contributions are often behind the scenes. Today, we’re launching enhanced tags on Instagram to make it easier for creators to receive credit for their work.

Proper creative credit and recognition is a starting point for discovery, new opportunities and economic empowerment. For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture.

In recent years, the Instagram community has come together to support creators and have found alternative ways to credit each other, such as tagging one another in captions and photos, so we’re bringing this feature to our product. Enhanced tags allow a creator's self-designated profile category on their professional accounts to be displayed in their People Tag, so that people can share and view a creator's specific contribution to a photo or video post. And as Reels also continues to be the largest contributor to engagement growth on Instagram, we’re excited to expand enhanced tags to Reels. Simply put—if you’re a makeup artist, songwriter or other significant collaborator on a post, your contributions will be more visible in the post or Reel.

example of enhanced tagging on an Instagram post

How to Use Enhanced Tags

- Open the Instagram app and tap the (+) in the top right corner

- Create a new Post and tap Next

- Make any creative edits then tap Next

- After writing a caption, tap Tag People

- Select Add Tag and search and select your contributors

- Tap Show Profile Category to display the creator category

- Tap Done

- Once you’ve added any additional tags and details, tap Share

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