We want to make sure every creator feels empowered to succeed on Instagram. That’s why we introduced Achievements and Challenges, two exciting features which help creators like you build good habits and celebrate wins throughout your journey. Since then, we have heard from other creators that Achievements and Challenges are great ways to get feedback on how they’re doing and to stay motivated. So here’s what you need to know about Achievements and Challenges as well as how to leverage the guidance within the app and on our website.

Achievements: Celebrating Your Milestones

Achievements are badges you can earn based on certain actions and milestones that signify meaningful steps towards success. Especially if you are just beginning to find your voice and audience, achievements recognize both your everyday progress and special accomplishments on Instagram, so you can celebrate as the content you produce and the community you build brings you closer to success.

Some of the achievement badges you can earn include:

• Trendspotter - when you use a trending audio or effect in a reel
• Plays - when you receive a certain number of plays on a reel
• Followers - when you gain a certain number of followers

Once you complete a specific action or pass a certain milestone, you will be notified that you have unlocked an achievement. To learn more, visit our Help Center.

“Achievements help show the progress I'm making as a creator. It’s nice to get that feedback and motivating when I reach certain benchmarks.” - @theavaporis

Challenges: Unleashing Your Creativity

Similarly, Challenges are designed to help you reach your goals by providing inspiration and motivation on how you can take your content further with your audience. Initial challenges you can participate in are:

• Plays challenge - create new reels and receive a certain number of plays on those reels within 30 days
• Daily story challenge - add to your story at least once every day for the next 7 days

We’ll regularly introduce new challenges so you can find more ways to stay on track as you grow.

You can see all of the achievements and challenges you’ve earned in your professional dashboard. Once you have earned an achievement or completed a challenge, you can share the news of your accomplishment by adding the badge to your story for your community to see and celebrate.

"With Challenges, it doesn't feel like I'm competing with others, and fun challenges always motivate me to create more." - @brenda.in.wanderlust

Maximizing Achievements and Challenges

To make the most of Achievements and Challenges as well as understand how to succeed on Instagram along the way, here are some tips:

• Track your progress: Visit the Achievements section in your professional dashboard to see what you need to do to earn your next achievement, and learn from our tips on how you can get there.
• Consistency is key: Maintain a regular posting cadence to keep your audience engaged, and complete our daily story challenge.
• Embrace creativity: Don't be afraid to experiment with different formats, effects, and themes to figure out what’s resonating and to unlock badges such as our reels and trendspotter achievements.
• Encourage interaction: Use interactive stickers like polls and quizzes to engage with your audience in a richer way and to receive our community builder achievement.

We hope Achievements and Challenges help you unlock your full potential and let your creativity shine so that you can celebrate your everyday victories, connect with your community, and thrive on Instagram.

More Creator Resources

If you want more information about the other tools we have to help you grow, you can visit our website, Instagram for Creators. There, you can access our tips and best practices. Whether you are new to Instagram or are already creating content that you want to take to the next level, our resources can help answer your top questions as well as help you discover the latest from Instagram and creators like you.

We are continuing to invest in tools and resources that help you develop a deeper understanding of the specific actions you can take to achieve success on Instagram. We will share these in the coming months, so make sure you’re checking Achievements, Challenges, and our website regularly. We can’t wait to see what you create next.