Today we’re shining a spotlight on a dedicated 'Inspiration' destination for creators that will make it even easier for you to unlock your creativity.

Creators bring so much passion and creativity to Instagram every day; but while creating can be fun, getting stuck isn’t. We know the first step of coming up with a new idea can be the hardest. That’s why we’re making it easier for you to find that spark of inspiration in a creator-focused destination that features customized recommendations you can only find on Instagram.

Inspiration in your Professional Dashboard

By tapping ‘Inspiration’ in your Professional Dashboard menu you will find ideas tailored to you and what your followers are loving. Check out reels that are popular with your audience and bookmark trending songs & audio clips to use in your next piece of content. If you’re ready to get started, you can simply tap the + icon in the top right corner to start creating.

We’re always refreshing the content you see here, based on current trends and your audience’s behavior, so check back regularly to stay plugged in to what your audience is watching, liking, and sharing. And we’re just getting started – we’ll continue to invest in this destination to bring you even more ways to get inspired.

We’re also bringing inspiration to the Reels tab - we’ll show you curated suggested reels while you’re scrolling to help you understand what's trending on Instagram and what’s popular with your audience. Whether you want a fresh audio track or a unique perspective, these suggested reels are designed to inspire you.

More Resources

We’ve compiled more tips and tricks to help you fuel your creativity on the new Instagram for Creators’ Get Inspired page, including information about other features you can use to get inspired for your next great idea, case studies from creators about what's working for them, and more.

We’re continuing to invest in tools and resources that enable you to do more of what you love. We can’t wait to see where your ideas take you.