The Vibe Curators

These creators set the vibe, take you on a journey and spark emotion. They're the ones that have you hooked with their voiceovers, distinct visuals or have a knack for finding the perfect track to fit the moment.

The Creator's Inspo

These are the "creator's creators", inspiring others with unexpected edits, clever angles or transitions that make them stand out from – or even start – the newest trends. Their style is so unique that you know it's made by them as soon as it crosses your feed, and they bring you in to teach you their ways.

IG Besties

These creators lift us all up just like our best friends do IRL. They make you think "you're so real for this" whenever they share content and remind you that through them, you're part of a community and safe space.

DM-worthy Icons

These creators make the content that you can't wait to DM to your friends. Whether it's a relatable meme or sketch, something new or newsworthy you've learned, it's the content that fuels friendships and brings us all closer.

AI Accelerators

These are the ones who are ahead of the curve, showing the world how AI can usher us into a new creative future. They break down how new technologies can make content stand out, and show us how to master the art of using AI to be more efficient and work smarter, not harder.