Welcome to the world of Instagram Subscriptions, where creators can earn recurring, predictable income and build a thriving community. From creating anticipation to growing your subscription and maintaining its success, these actionable steps will guide you towards creating an enriching experience for you and your subscribers.

Generate excitement

• Provide something of value: Decide what you can offer to your subscribers so that it's clear why they'd pay for it. This could be early access to new content, behind-the-scenes clips, extended video cuts, interacting with you more regularly through exclusive chats or something else that showcases your unique personality and talent.
• Make a content plan: You have the option to wait a few days before your followers are notified of your subscription, so set expectations with yourself. Test and learn what posting cadence works best for you and don't be afraid to ask what your subscribers want when you're ready.
• Publish a promo video: Kick-start your Subscriptions journey with a compelling promo video. Give your fans a reason to subscribe!
• Use the Subscribe sticker: Use the sticker in your Instagram Stories to introduce your subscription to your followers.
• Craft a welcome video: Thank new subscribers for their support and offer an overview of what they can expect. Set the stage for the exciting community that they've just joined.

Grow your community of subscribers

• Promote with Stories: You are your biggest promoter. The more you get excited about it, the more your followers will be excited. Share sneak previews of your subscription content on your stories and use the Subscribe sticker to entice your followers to join.
• Turn on subscriber promotions: Turn on offers designed to help you bring in new subscribers. The lifetime promo offers a 50% discount to your next five subscribers. The cancellation promo offers a free month when subscribers try to cancel. These live in Professional dashboard > Subscriptions > Confirm active offers > Offers.
• Engage actively: Interact with subscribers through messages and comments. Use subscriber badges to identify and prioritise responding to your top supporters.
• Use subscriber-only chats: Start a broadcast channel as a megaphone to share updates and/or a social chat as a discussion forum to build community with subscribers.

Maintain a successful subscription

• Regularly survey subscribers: Use Q&A or polls stickers in Stories and Subscriber Chat to determine what content subscribers want to see.
• Don't be afraid to experiment: As you try new ways to share your content: Use posts, reels, stories, messages and live. Adjust based on what works best and feels right.
• Do something special for your subscribers: Show appreciation for your community by giving shoutouts, or prioritising subscribers when you respond in chats.
• Build on your existing content: Create content that can be used for both subscribers and non-subscribers to lighten your workload. You could show a clip or shortened content for non-subscribers, but subscribers get the full cut and behind the scenes.

Embrace these tips, embark on your Subscriptions journey, and unlock the full spectrum of possibilities that await you and your dedicated fans! Not only are Subscriptions a great way to generate income as a creator, but they're also an excellent way to connect with your community on a deeper level.

Learn more about how to create exclusive content for your Instagram Subscription here.