Though anyone can be a creator, succeeding as one takes effort, time and the right information. That's why we're excited to introduce best practices – our new in-app destination that guides you with best practices, personalised tips and educational reels to help you understand how to grow your audience and strengthen your content on Instagram.

Here, you can find best practices on topics across creation, engagement, reach, monetisation and guidelines. Take a look at the "Creation" section to get content creation insights on how often to post, how to capture more attention through photos and how long your reels should be.

Additionally, we offer personalised tips to give you a sense of how your account is doing across each topic.

Lastly, if you're looking to dive deeper into our best practices, we've created reels so that you can learn even more from us without leaving the app. We also asked some of our favourite creators to share their own experiences and insights on how they've grown and succeeded on Instagram.

As we make best practices available to more creators in professional dashboard, we will update this destination with our latest resources. And for those who want more information on all of the other features Instagram has to help you grow, you can explore our website, Instagram for Creators.