Be creative to connect your world

You were made for this. Now it's time to make your community.

GO CREATE
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BUILD YOUR PERSONAL BRAND

There are so many new ways to express yourself on Instagram

GROW YOUR WAY

Be yourself and the fans will follow

Build your community on Instagram, then say hello to your new fans. 👋🏼

LET'S GROW TOGETHER
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A creator looks down at the camera from above on Instagram Live using badges with floating money graphics.
EARN MORE

Make money by doing what you do best

Whether using branded content, badges in Live or shopping, there are tons of ways to get creative (and get paid).

START EARNING
SAFETY FIRST

Protect your account and peace of mind with our safety tools

With privacy settings such as two-factor authentication, we have all the security tools to help you feel protected while being the best you can be.

GET SAFE
A creator takes a mirror selfie in front of a brick wall with white text overlayed "Privacy setting".
CREATOR LAB

Learn from some of our favourite creators

We asked them to share what they've learned on their path to success, so you can figure out your own.

LEARN MORE

Make it official

Change your account type and become a creator with safety and ease.

MAKE THE SWITCH