Everyone has something worth saying. Say it with Threads.

Our mission is to inspire ideas that bring people together. On Threads, you can:

  • Share your thoughts
  • Join conversations based on your interests
  • Engage and grow your community

Get into all-things Threads with these helpful tips and make the most of your experience.

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Need some creation inspiration?

Go straight to the FAQ and Best practices section for some pointers on how to post on Threads like a pro.

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From creating a profile, to choosing who to follow and joining new conversations, let's get you ready to experience Threads the right way.

Get to know your "Following" and"For you" feeds

Whether you're looking for profiles you follow, or ready to jump into new topics or interests, Threads lets you share your true self (or your alter ego?)

Announce your arrival

Set the tone with your first thread and use these thought starters to put your personality on display:

  • Why you joined Threads
  • What your interests are
  • What communities inspire you

Here are a few examples:

  • Anyone else really into fantasy fiction lately or just me? bookthreads 📚🤍
  • Just a Virgo girly looking for my Taurus bestie Zodiac threads ♍💜♉
  • I'm looking for a trail in nature. Fresh air. Dirt path. Blue skies. Sunlight. runningthreads 🏃💨

Now that you've got some inspiration, get the conversations going with a community of people who are eager to hear your thoughts.

Say as much (or as little) as you want

Threads helps you express yourself in more ways than one. Get creative with different features such as text, voice, polls and more.

Keep the conversations going, and going

With replies and quote posts, you can share your own thoughts and ideas with your community while keeping up with your favourite topics and content.

Replies

Replies help other people in that conversation discover your profile. Interacting with other profiles gives you the opportunity to make new connections and gain new followers too!

Reposts

When you repost a thread, that post is shared with your audience, giving them something new and interesting to react to. Reposting is an easy way to bring in a new perspective that your audience may enjoy.

Quote posts

Think of this as a repost, with your own commentary added to it. Quote posts are commonly used when a post is relatable, informative or funny enough that you want to share your own response.

Express yourself (beyond a character limit)

On Threads, you can share more of your ideas and interests with photos and videos, up to 5 minutes long.

Find your people with topic tags

Topic tags are similar to hashtags. They can contain multiple words in a single tag as well as special characters such as emojis.

Control your experience

Create an environment that helps you express yourself more comfortably, with features that help you limit things you don't want to see.

Stay safe online with easy blocking and reporting

Hidden words

Choose to hide search results, profiles and replies that contain certain words, phrases or emojis in both your feed and replies section. You can create your own list in your settings, which will carry over to your Instagram account.

Hidden Words Image

Default blocked accounts

Profiles that you blocked on your Instagram account will automatically carry over to Threads, and vice versa. That way, you don't need to re-block an account that you may already have. You can also block new profiles directly on Threads if you want.

Report a post

Tap the three-dot menu next to the post that you'd like to report. Once the menu is open, tap the "Report" option. You can also block a profile by navigating to the profile and tapping the menu. Once the menu is open, tap the Block option.

Mute or unfollow

Tap the three dots at top right of a thread to mute someone. You can also mute notifications (just in case your content goes viral, of course.)

Threads for web

On threads.net, you can customise your experience to easily find inspiring content and share throughout the day. Pin columns for your favourite searches, profiles, saved posts or notifications, and have them update in real time.

Screenshots of threads.net

Learn how to grow your reach with Insights

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FAQ and best practices

With Threads, you can personalise your experience based on:

  • Content that you like

    Your "like" activity is used to provide you with content similar to what you like or are interested in.

  • Content you engage with

    What you see in your For you feed is personalised to you based on a number of signals, such as accounts and posts you have interacted with in the past on both Threads and Instagram.

  • Content you hide

    Your "hide" activity is used to educate our system to show you less content that is similar to what you hide or are not interested in.

  • Profiles that you click on or follow

    This determines what content or authors the feed will suggest for you in order to stay engaged and interested in your feed.

  • Profiles you mute, block or report

    We won't show you any content from authors you've muted or blocked. In addition, our system will show you less content that is similar to that posted by authors you've muted, blocked or reported.

Certain things can limit your distribution, such as sharing non-recommendable or unoriginal content.

  • Non-recommendable content:

    Of course we want to hear what you have to say, just make sure that it doesn't go against our Recommendation Guidelines, such as content that users broadly tell us they dislike, including clickbait, engagement bait or content that promotes a contest or giveaway.

  • Unoriginal content

    We encourage people on Threads to post content that is original to get the best reach and distribution. It takes a lot of time and effort to create original content, so we believe that those who create it should get credit for their work, even when the content is reposted by other accounts on Threads. Make sure that you post content that is engaging and creative to you and your following.

  • Share content often

    Higher post frequency is linked to higher views per post, so we recommend posting at least two to five times per week.¹ It can be a casual thought, hot take, brilliant idea or even a joke. Humorous content received a higher number of views on Threads¹, so have fun with it!

  • Reply to other threads

    POV: You have entered the chat. Replying to anyone is just as important as posting your own original content. Replies account for almost half of the views on Threads and people spend time reading replies on posts they find interesting.

  • Meet your audience when they are active

    Look back at the performance of your Threads to see if some get more views, likes or replies on a given day of the week. For example, posting more frequently at the weekends may help drive higher engagement.¹

  • Own your niche

    Always be yourself and share what you love. Whether your passion is books, photography, fashion, travel or something else – share your unique point of view to start a conversation about the topic.

  • Share in the moment

    Jump on trends and share your thoughts on current events that are likely to be top of mind of your audience. Popular tags often centre around current events and pop culture, such as sporting events, music or television shows.
  • Our short answer: It's your call, but always include text! Video, photo and carousel posts that also include text have performed significantly better than posts without any text.¹
  • Successful creators share a mix of posts, including text only and posts with photos and videos added. Try supplementing an idea or story with photos, videos, polls, voice or even your favourite meme. Decisions, decisions.
  • Adding topic tags that are relevant to your posts help you reach more people who are interested in that topic specifically, for example, people who tap the same tag from another post or use keyword search to explore their related interest.
  • Content that provokes a conversation is more likely to get recommended on Threads. It's important that your content is relatable, authentic and true to you and your interests.
  • For example, sharing an opinion about a topic that you care about and including a follow-up question or personal story related to that opinion is a good strategy to engage your audience on Threads. Have fun with it and get creative!
  • Adding topic tags that are relevant to your posts help you reach more people who are interested in that topic specifically, for example, people who tap the same tag from another post or use keyword search to explore their related interest.
  • Top-performing creators post original content to Threads. It's fine to cross-post content from Instagram or Facebook if you are just getting started, but creating text-based content specifically for Threads is a better strategy to engage followers, grow and reach new audiences.

¹ Based on internal analysis over a 30-day period in H1'24 among global Threads creators.

Standout creator examples

If you need a little more inspiration, take a look at these creator examples that get an A+ for using best practices.

Put these tips and best practices to work on Threads

GO CREATE