Creators 
SAVE TIME CREATING
Fast and efficient tools for all your content ideas
The work you do as a creator shouldn’t feel like a chore. Our tools are designed to make it easier for you to edit, plan, and create content for Instagram, so you can focus on whatever matters most to you.
WHAT’S NEW
Stay ahead with our latest features
Make great videos with Edits
Easy ways to track your ideas, powerful editing tools and insights to optimize your content.
Save time editing
Use new tools like undo/redo and scale, crop and rotate.
Drafts improvements
A streamlined view of your saved drafts makes it easier to edit your in-progress reels.
Make great videos with Edits
Easily turn your ideas into videos, right from your phone.
All the tools you need in one app
- Keep track of ideas you’re excited by until you're ready to create
- Use high quality camera with built-in green screen, teleprompter, and export in 4K with no watermark
- Arrange and adjust clips with precision, then style your content with lots of fonts and animations
- Easily remove background and track objects. Restyle and animate your content with AI tools
- Use data-driven insights to level up your content strategy
Work smarter, not harder
Analytics and content management tools on Instagram make it easier for you to know what’s performing well so you can create more of it.
Learn from your top performing content
Check out your Insights to understand who’s viewing your content and what they’ve enjoyed from you so far (even if they don't follow you yet). This intel can help you pinpoint the type of content you should share more of. Learn more about using insights for content strategy.
Schedule your posts and plan ahead
Start by deciding how often you want to post and what kind of content you'll share. Then plot it out and keep tabs on your progress. Get a jumpstart by using Instagram’s scheduling tool to schedule your content up to 75 days in advance.
You can also use Planner in Meta Business Suite to schedule posts and stories, get a holistic calendar view of your content for the month and manage your posts.
Save your ideas and come back to them later
Drafts let you kick off ideas when inspiration strikes, then revisit, refine and publish your content later.
Drafts are also great for batch-creating content. Work on multiple pieces of content simultaneously and then post them whenever you’d like. You can even schedule your reels directly from your Drafts folder.
Crosspost your content to reach more people
Seamlessly publish your Instagram content to Facebook and Threads without switching apps or starting from scratch. If your content is engaging and relevant to those audiences, there’s no reason you can’t share across platforms
Create content you’re excited about, faster
With Instagram’s creative tools, you can speed up your content creation without sacrificing quality or style.
Fuel your imagination with Meta AI
Explore new ways of doing things you didn’t think were possible. With Meta AI, it’s like having a back-and-forth conversation with your off-screen video producer.
Ask it anything, like:
- “Help me make a shot list”
- “Write a first draft of a pitch email”
- “Pitch me ideas for a name for my next content franchise”
Meta AI is available in select languages and countries only, with more coming soon.
Create reels in no time
If you want to make a reel but are strapped for time, these tools can help:
- Reuse elements from a reel you love by dropping in your own photos or video clips.
- Put your own spin on someone else’s reel with Remix.
- Easily interact with other users on Instagram by writing or responding to a prompt using the Add yours sticker.
Edit reels without the headache
The unified editing screen makes it easier for you to align elements of your reel to the right moments. Drag and drop elements, trim video clips, and layer up to 20 audio tracks on a single reel. Plus, instant previews give you the ability to see your changes in real time.
You can add up to 20 audio tracks to a single reel, giving you the flexibility to pair the right tracks with the right clips at the right time.
Repurpose your stories into reels
Stories are a great way to share your ideas with your followers, but they aren’t recommended to people who don’t follow you. If you’d like your story to be seen by even more people, easily convert it into a reel!
Here's how:
- View your story
- Tap “Share this story as a reel”
- Sync your clips
- Share your reel!
Keep it simple
Creating for Instagram can be as simple as adding audio or effects to content from your camera roll. Creative tools like filters, audio, stickers, and text are great ways to enhance your content without much work.
For reels, try out these tools:
- Reels lyrics: Add song lyrics to your reel to catch people’s eyes.
- Clip hub: Search for media from your favorite shows, movies, pop culture and more.
- Dual: Capture video from your device's front and back cameras simultaneously.
Translate your reels to connect with global audiences
Meta AI helps you reach and connect with more people around the world by automatically translating, dubbing, and lip syncing your reels with just the tap of a button.
- Grow a global audience: Translations are now available in English, Spanish, Hindi, and Portuguese – allowing you to reach some of the biggest audiences on Reels, with more languages coming soon.
- Sound like yourself: The tool preserves your voice and tone, so your content sounds like you, with optional lip syncing to match your mouth’s movements for a more natural viewing experience.
- Get free, easy access: It takes just one tap before sharing your reel. You can select which languages to translate, choose to review translations before posting, and turn the feature on or off anytime.
Best practices when translating with Meta AI:
- Face forward, speak clearly, and avoid covering your mouth for translation to work best.
- For now, translate reels with only one speaker. Soon, you’ll be able to translate reels that have multiple speakers.
- Minimize excessive background noise or music. If you want music in your reel, you should add it through Instagram’s audio library.
- Stay consistent. Remember you are building a new audience in a new language. Give them time to get to know you and your content.
