Creators 
PARTNERSHIP ADS
Get more out of every brand collab
Earn more, reach new audiences, and make your content go further — all by adding one ask to your next brand deal.
LEARN MORE
Pitch Meta partnership ads in your next brand deal
If you’re doing brand deals and not asking for Meta partnership ads, you’re leaving money on the table. This lets brands run your content as an ad to reach beyond your followers. Your brand collabs aren’t 'one-and-done' posts anymore—they’re actual campaigns.
Unlike organic branded content, partnership ads reach beyond both of your existing followers. Because the brand puts money behind your content to reach new audiences, you can advocate for higher pay given the extended usage rights.
Not sure how to bring up Partnership Ads? Here's exactly what to say.
GET THE PITCH GUIDEKey steps to succeed with partnership ads
Partnership Ads require a professional account. Switch now to access your professional dashboard, insights, and monetization options.
SWITCH NOW
Get discovered by brands looking for creators like you. Join Creator Marketplace to unlock Partnership Ad opportunities.
LEARN HOW IT WORKS
Ask your brand partners to run partnership ads
Not sure how to bring up Partnership Ads with your brand partners? Use our step-by-step pitch guide.
GET THE PITCH GUIDE
Ask for more
Partnership ads are usually a more cost effective way for brands to get new customers, and people are more likely to buy compared to ads without creators. Explaining these benefits clearly can help you negotiate for more pay.
Already working with brands? Make sure you've granted the right ad permissions so partners can boost your content.
LEARN MORE
Track performance and share wins
Continue to look at your branded content and insights to gain a deeper understanding of what performs well for you.
Sharing successes with existing and potential brand partners can build credibility and help you secure future deals.
Hear from creators, like you
@laurdiy pitches them to earn more from brand deals.
@cassyeungmoney grew her income with partnership ads.
@mikaylageier’s advice: Speak up and own your power.
@ron_doug doubled his fee by asking for them.
@advicewitherin shares how to ask for them, word for word.
“I actively encourage and welcome when brands utilize partnership ads and paid investment behind our collaborations. The goal when we partner with brands is to deliver high quality content that we know will engage audiences. Having the paid spend behind these partnerships allows maximum impact and success for these partnerships.”
- @harfinfamily
PARTNERSHIP ADS TIPS
Tips to make your ads fresh and engaging
Use Reels
Reels support storytelling, especially for “edutainment” and product-focused content.
Leverage trends
Stay updated on the latest trends. Formats like OOTDs, GRWMs, and unboxing have historically performed well with brand partnerships.
Use a strong hook
Capture attention quickly to increase engagement.
Focus on quality
Brands prioritize polished visuals and clean editing.
Thoughtfully highlight the brand
Subtle and delayed branding can help you boost engagement.
Use Meta Music Library
Content that includes licensed music cannot be run as a partnership ad, so be sure to use royalty-free music.
FAQs
Reels, stories, static posts, and carousels can all be run as partnership ads.
Depending on how the ad campaign is set up by the brand, your partnership ads may appear across Instagram and Facebook.
Meta does not limit the number of partnership ads you can run simultaneously, but you may want to consult with your brand partners on their expectations.
While it's a personal choice, allowing brands to run your content as ads can lead to more brand opportunities.
While a brand's ad may reach your followers, it's not guaranteed and will depend on the brand's specific targeting decisions.
How a partnership ad appears on your grid is determined by its setup. If you post the content first and then allow a brand to boost it, the ad will be visible on your grid. Conversely, if you share the content directly with the brand for them to upload via Ads Manager, it will not appear on your grid.
Nearly all content is eligible, as long as you have the necessary ad permissions and avoid licensed music.
