Creators 
PARTNERSHIP ADS
Take your brand collaborations further
Partnership ads help you earn more and reach new audiences.
Earn more and reach new audiences
A partnership ad is when you collaborate with a brand to promote something, and they pay to have it seen by more people. Both your and the brand’s handle appear together with the “Sponsored” label.
Unlike organic branded content partnership ads reach beyond both of your existing followers. Because the brand puts money behind your content to reach new audiences, you can advocate for higher pay given the extended usage rights.
LEARN MOREKey steps to succeed with partnership ads
PARTNERSHIP ADS TIPS
Tips to make your ads fresh and engaging
Use Reels
Reels support storytelling, especially for “edutainment” and product-focused content.
Leverage trends
Stay updated on the latest trends. Formats like OOTDs, GRWMs, and unboxing have historically performed well with brand partnerships.
Use a strong hook
Capture attention quickly to increase engagement.
Focus on quality
Brands prioritize polished visuals and clean editing.
Thoughtfully highlight the brand
Subtle and delayed branding can help you boost engagement.
Use Meta Music Library
Content that includes licensed music cannot be run as a partnership ad, so be sure to use royalty-free music.
FAQs
Reels, stories, static posts, and carousels can all be run as partnership ads.
Depending on how the ad campaign is set up by the brand, your partnership ads may appear across Instagram and Facebook.
Meta does not limit the number of partnership ads you can run simultaneously, but you may want to consult with your brand partners on their expectations.
While it's a personal choice, allowing brands to run your content as ads can lead to more brand opportunities.
While a brand's ad may reach your followers, it's not guaranteed and will depend on the brand's specific targeting decisions.
How a partnership ad appears on your grid is determined by its setup. If you post the content first and then allow a brand to boost it, the ad will be visible on your grid. Conversely, if you share the content directly with the brand for them to upload via Ads Manager, it will not appear on your grid.
Nearly all content is eligible, as long as you have the necessary ad permissions and avoid licensed music.
