Creators 
PARTNERSHIP ADS FOR CREATORS
Earn more and reach new audiences
Partnership ads give you the option to charge more when brands boost your content with ads.
FIND OUT MORE
Partnership ads 101
A partnership ad is content a brand posts in collaboration with a creator to promote their product or service. It can be:
- Original content created specifically for a brand
- Existing organic content featuring a brand that they choose to boost later
- Quick, text-only testimonials (coming soon!) that appear on an ad
This is different from organic branded content where you include a paid partnership label and it gets distributed just like any other post. With a partnership ad, the brand pays to show it to even more people, which helps you reach new audiences.
How to get started with partnership ads
Once you've finalized negotiations and signed the contracts, it's time to create your partnership ad. You have multiple ways to work with brands on partnership ads.
PARTNERSHIP ADS TIPS
Tips to make your ads fresh and engaging
Highlight the product or brand
Make sure the product is clearly visible throughout your content and build trust with your audience by clearly showing how you use it or the benefits.
Focus on a few key features
Talk about one or two of your favorite features using language the audience will understand.
Make it your own
Use color, movement, and language that't true to your personality and style.
Tag the brand
When you upload your content, make sure to tag the brand so they can discover it and turn it into an ad.
Use captions
Your captions provide an extra opportunity to connect. Make sure they're related to your content, or encourage people to engage.
Connect your Instagram account to your Facebook page
Link your Instagram to your Facebook page in Settings to ensure that your partnership ads can run across platforms, potentially reaching more people. Learn more.
MANAGE YOUR ADS
Stay in control of your content
Creator Settings gives you one place to see all your active and inactive partnership ads, so you can easily keep track of how and when your content is being used. You can even stop brands from using your content if needed.
While performance metrics are limited to the brand's account, we recommend asking your brand partners to share content performance so you can keep learning how to optimize your branded content for future deals.
Am I eligible?
To use partnership ads, you must have a professional account on Instagram.
Make sure you also comply with our Instagram Partner Monetization Standards, Community Guidelines, and Content Monetization Policies.