Creators 
GIFTS
Let your biggest fans treat you
Gifts help you earn money by letting people who value your work show their appreciation.
Earn like a pro
We're making it easier for people to show appreciation for their favourite creators across our apps with gifts on Reels. Instagram Gifts are a way for creators to get support from fans who love their content and earn money. People can purchase Stars and share virtual gifts directly in the Instagram app to show appreciation for Reels they love.
GIFTS TIPS
Sharpen your gifts game
Keep being your creative self
Create and share reels just as you have been before. With gifts you can earn money from content you were already planning to share.
Stay consistent
Share your creativity consistently and frequently so that your fans can show their appreciation.
Let your audience know that they can send gifts on your reels
Help your fans know that they can continue to support you by sending gifts on Reels. Show them how!
Be open with your fans
Let your supporters know what they are contributing to when they send you gifts. Tell them more about you and your creative process, and don't shy away from showing your personality.
Recognise your supporters
Show your fans some love! Tap the heart icon next to your supporters. They'll get a notification that you've seen and recognised their gift.
Learn what works best
Gifts are one of the strongest signals from your fans on what content they love. Incorporate that into your content strategy!
GET GOING
How to get started with gifts
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