Creators 
Skye MacDonald on building confidence and becoming a creator
Skye MacDonald is the queen of turning life’s most relatable moments into comedy gold. Her content is a mix of meme-ified movie clips and original skits that highlight the humor in everyday moments, like the helplessness of trying to shower in someone else’s house, how it feels to use your phone flashlight at night, or finding expired relics in the back of your parents' fridge.
These small scenarios draw big audiences. Experimenting with trial reels has made Skye even more fearless about testing new ideas — a strategy that’s helped her rack up 20,000 followers and nearly triple her audience. In our conversation, Skye shares when she turns to trial reels, her secret to posting consistently, and the common advice she thinks new creators should ignore.
TRIAL REELS, BY THE NUMBERS
After trying trial reels, 40% of creators started posting reels more often and of those who did, 80% saw an increase in reels reach from non-followers.*
CREATOR TAKEAWAYS
Skye MacDonald’s Tips for New Creators →
Skye MacDonald has tripled her following since incorporating trial reels into her content strategy. Here are her top three tips for creators who are just starting out.
- Make posting a habit
Adjust your settings so your top-performing trial reels are automatically shared with your followers. It's a great way to build confidence in your ideas, especially if you're new to creating content. - Find the funny in everyday moments
Lean in to universal experiences. Think about common scenarios that people don’t often talk about, and then put your own spin on them. - Don’t sweat the small stuff
Forget perfection. Flawless makeup, hair, or a fancy lifestyle aren't necessary for success. Just be yourself, and let your audience see themselves in you.
*This is based on an internal analysis of over 400,000 creators actively producing reels before and after trying trial reels. It examined the percentage of creators who experienced an increase in reels production and unconnected reach one month after they first used trial reels to the month before adoption, and controls for confounding factors. This is designed to highlight possible performance, but performance is not guaranteed.