@alayahpilgrim scores 60k followers from one trial reel

As a creator, it’s easy to get into a rhythm where most of the content you create is tied to what your followers already known for. But what happens when you get an itch to create something else? And what if that something else is completely different from what your followers expect from you?

Meet Alayah Pilgrim (@alayahpilgrim), a 21-year-old footballer who's gained close to half a million followers on Instagram by sharing snippets of her life, both on and off the pitch. We spoke to Alayah about how trial reels have helped her test creative ideas and connect with entirely new audiences.