Creator tools are now easier to access and unlock

We’re making it easier to get started on Instagram, especially for creators who are earlier on in their journey. That means expanded access to creator tools and clearer eligibility, all in one place, so you’ll know exactly what you can use now and what's needed to unlock more.

Expanded access & clearer eligibility

With this update, all public accounts now have access to a set of foundational tools and insights to support your creative process, including a dashboard to see how your content is performing. Upgrading to a professional account provides access to monetization and business features, and as you reach new milestones, you’ll unlock eligibility for advanced features like trial reels and channels.