How to understand what’s working and find inspiration in the Edits app

The best content comes from knowing what resonates. Edits now gives you more ways to dig into your video insights and discover what to create next.

Wondering why one video took off and another didn’t? You can now compare metrics for up to 3 of your reels side by side. Views, watch time, follows, interactions: see them all in one view so you can quickly spot what’s working and apply it to your next video.

How to access: Open the Insights tab in Edits, then tap Compare. Select up to 3 reels to see their metrics side by side.

Get a clearer picture of who’s watching your content. The Audience tab in Insights shows where your followers are, what they’re interested in, and when they’re most active. You can also export your video insights as a PDF to share directly with brands and partners.

How to access: Open Edits and tap the Insights tab. Select the Audience section to see where your followers are, when they’re most active, and more. Tap the export icon to download your insights as a PDF.

Looking for ideas around a specific topic? The Inspiration tab now has search. Type in something like “birthday” or “travel” and get audio, ideas and templates tailored to that moment. Less scrolling, more creating.

How to access: Open Edits and tap the Inspiration tab. Use the search bar at the top to type a topic and browse audio, ideas and templates related to that moment.

Follow @creators for regular updates on the latest tools and features in Edits.