How @ReoKanao Launches His Merch Brand on Instagram

Professional surfer @ReoKanao launches @Solid_Japan on Instagram, a socially-conscious apparel brand designed for all—regardless of age or gender. The concept of “solid” means both “cool” in American slang and proposes people live a “solid” lifestyle by protecting nature and cherishing the earth. Through sustainable products and a practice of cross-collaboration on Instagram, @Solid_Japan demonstrates that building a strong brand mission leads to direct sales.

Instagram Shopping Tips from @ReoKanao

• Link your creator profile to your brand profile. Linking your shop opens up more shopping features: creator profiles now feature a “View Shop” button that links to your shop and you’ll also be able to tag products directly in your content.
• Use video to tell your brand story. Both @ReoKanao and @Solid_Japan use high-quality video to elaborate on the brand mission and demonstrate products IRL.
• Collaborate with other brands to extend reach. @Solid_Japan and @ReoKanao partner with fellow clothing and lifestyle brands to cross-promote products and extend the reach of their brand. Find out more about collabs on Instagram.
• Tag products across surfaces. Tag products in Feed, Stories, and Reels where it naturally fits so your audience can shop while engaging with your content.
• Feature a product on your shop page. @Solid_Japan uses the real estate at the top of their shop page to feature a new product or collection of products.
• Support causes that matter to your brand. @Solid_Japan promotes conservation and sustainable products, in addition to hosting fundraisers for environmental efforts around the world.