It Pays to Be You on Instagram

August 22, 2022

Instagram celebrates what makes you, you—and we’re continuing to reward you for it. Here, you have the freedom to create whatever you want. Putting yourself out there and sharing your voice is hard work, even when it's something you love doing. We’re here to support you as you define your journey as a creator on your own terms and as your needs and motivations evolve over time.

So how do you get paid for doing your thing? What you create is unique to you and only you, so our approach to monetization for creators is not one size fits all. Mix and match tools like Badges, Bonuses, Shopping, Branded Content and Subscriptions to figure out what works best for you. No matter who you are or what you create, it pays to be you on Instagram.

Below, learn how other creators are doing exactly that.


Get your ROI in real time with Badges.

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When modern fashion creator @_jjang.e goes live, he uses Badges to earn money for content he’s creating on the spot. Plus, he feels the fan love and shout-out his supporters in the moment.


Get paid to Reel your voice with Bonuses.

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Every time @shinanova shares her Inuk heritage, customs and throat singing on Reels, she’s making more than just new traditions. She’s also earning cash with Bonuses, which turn video views into $$$.


Turn your merch into cash with Shopping.

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Meet fashion designer @marwaatik, who’s “committed to providing curated hijabs to support every woman’s self expression” through her business, @velascarves. With Shopping, fans browse and buy Marwa’s creations on the spot.


Partner with brands to make bank with Branded Content.

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Cook up exclusive content with Subscriptions.


Environmental activist and drag queen @pattiegonia partners with their favorite eco-friendly brands to serve looks, the planet and their wallet with Branded Content. They make money while creating in a way that feels true to them—all without compromising Mother Nature.

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With Subscriptions, @cafemaddy shares exclusive recipes, cooking tips and kitchen hacks with her biggest fans, who pay up to see what else she serves up. She makes more meaningful connections with her community and more money with recurring monthly income—all to make more delicious dishes.


We’re continuing to build tools to help you get paid for being you, so in the months to come, stay tuned for more exciting news about how to monetize your work on Instagram. In the meantime, learn more about how to make money while staying true to your brand.