Your Videos Deserve to Look Good

As a creator, you spend hours perfecting your video – nailing the lighting, color grading every frame, getting the pacing just right. When you pour your creativity into a Reel and it comes out looking soft or washed out, it doesn't just look bad. It feels bad.

Video quality isn't just about how you shoot or edit. It's about what happens when you edit or after you hit share. Your video gets uploaded, processed, and then delivered to people's phones, and at every step, a little quality can get chipped away.

We built Edits to fix that.

I’m Gaurav Savla, Product Manager on the Edits team, and we built an entire end-to-end system — from the moment you open your camera to the moment someone watches your Reel — that's designed to keep your video looking the way you intended. This is important because high video quality can help your Reels reach more people.

Camera to Feed: How Edits Keeps Your Quality Intact

Capture it right

Edits lets you record in up to 4K resolution at 60 frames per second. If your phone supports HDR, you can shoot in HDR too. That means richer colors, smoother motion, and more detail from the very first frame.

Pro Tip: Turn on teleprompter to capture with a script or use green screen to dynamically show additional videos or images directly behind you.

Edit without compromise

When you're working on your timeline, Edits preserves the full quality of your footage. You can choose your export resolution of up to 4K, frame rate of up to 60fps, and color options between SDR and HDR — so nothing gets downgraded without you knowing.

Share directly with your audience

Get the best results by exporting directly from Edits to Instagram, so viewers see your creation exactly as you intended.

Pro tip: Instagram optimizes playback for mobile viewing, depending on your device and connectivity. For the best quality, export at 2K, HDR, and 60 fps—Instagram will prioritize playback up to those settings to deliver the best experience.

Built with Creators, for Creators. Built for Everywhere.

Edits is designed to be your creative home — shoot, edit, and share at the highest quality, no matter where your content ends up. And when you share directly to Instagram from Edits, you get priority processing that makes sure your Reel looks the best from the very first view. Because we believe your content should look on Instagram the way it looks on your phone, as you filmed it.

Notice something's off? Shake your phone to send feedback or tag us on Threads. We're listening.

Follow @creators for the latest updates and new releases from Edits.